Many parents try hard to protect their kids from TV and Internet advertising. But how can you protect a child from a large fast-food ad painted on her school locker(衣物柜)? Or a toy ad on the side of his school bus?
As school budgets get smaller, a growing number of schools in the US are selling advertising space on lockers and buses and in gyms and cafeterias. It is an easy way for schools to make money. And ads may provide relief for parents exhausted by making cash donations to support schools.
While parents can always turn off the television or the computer, they can’t keep advertising out of schools. This isn’t the first time the issue has come up. For example, a news program for teens has been criticized for including ads in its 12-minute classroom broadcasts. And parents’ groups successfully fought a plan by a company called Bus Radio to put music and ads into school buses.
But now things are different. Just last month, Los Angeles approved a plan to allow companies to advertise in the district’s schools. Officials say the plan could provide as much as $18 million for the schools.
In St. Francis, Minn., school recently agreed to cover 10% to 15% of their lockers with ads. Edward Saxton, a teacher in the school, says, “So far, parents are accepting this as a way to bring in needed money. The money pays for programs like arts, sports, and music. Parents don’t like to see programs getting cut. Neither do I. Besides, schools are thinking about the effects on kids all the time.”
However, Susan Linn, an educational expert, says, “Kids have already seen enough ads on TV, in magazines and on products they use daily. School is no place for advertisements at all.”
Readers, what about you? Would you rather help run yet another school fundraiser, or expose your child to ads on lockers and buses? Is keeping ads out of schools worth raising taxes, or increasing your own cash support for schools through donations?
12. Schools allow ads into schools to _____.
A. reduce parents’ burdens B. solve their financial problems
C. offer kids a wide choice of goods
D. improve their students’ living conditions
13. Edward Saxton holds the view that _______.
A. schools choose ads carefully
B. ads in schools should not be too much
C. schools should be a place free from ads
D. in-school ads do no harm to young kids
14. What does the text mainly talk about?
A. The bad effects of ads on kids. B. Efforts to stop in-school advertising.
C. Whether ads should be allowed in schools.
D. Whether parents should run fundraisers for schools.
15. Who are the intended readers of the text?
A. Parents. B. Teachers. C. Educators. D. Businessmen.
BDCA
社会现象类阅读概念:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧:
这类文章通过写人记事来揭示文章的主题,显示其社会意义,一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题,明确要求。
在阅读文章前,最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章,可使思路更敏捷,而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文,抓住主要内容。
在不影响理解的前提下,尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时,如遇到不熟悉的单词、词组或一时看不懂的句子,不要停下来苦思冥想,继续读下去,通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时,要特别注意主题句。每篇文章或每个段落都有与文章有关的句子,尤其是科技、政论性文章的主题句一般都在文章的开头或结尾,插在中间的很少。所以,文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述,因此要特别注意,彻底理解。
4、有针对性地仔细阅读,找寻所需信息。
在前面的基础上,可进行有针对性地阅读了。把与问题无关的内容一扫而过,而对于和问题有关的内容认真阅读,还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来,逐条分析,综合判断,找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后,可以按照文章要求以及上下文之间的关系,做出推理判断。在进行推理判断的时候,需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读,验证答案。
要用全文的中心思想统帅各个题目,研究其内在联系和逻辑关系,并依次审核那些还未打上的题目,确保理解无误。
登录并加入会员可无限制查看知识点解析